expertise
I was born in Schwäbisch Hall in 1977. My first degree in business administration at the Nürtingen/Geislingen University of Applied Sciences gave me the necessary tools. In September 2015, I obtained a master's degree in business informatics at the University of Leipzig. During my professional years, I was able to gain a wide range of experience in the media environment.
With new skills in Big Data and Artificial Intelligence from the University of St. Gallen, I accompany companies on their way to digital and future-proof business development
Excerpt:
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More than 17 years of experience in the private customer / subscription market in management positions
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Development of paid content (business plans and systems) and paid products (product development)
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Team and employee development, based on a management coach training (ECA certificate)
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Deep experience in e-commerce and ticketing
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Several years of experience in delivery and logistics
Career:
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from October 2022: Self-employed consultant
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2019 - 2022: Head of B2C / Subscription Market: Verlag Nürnberger Presse Druckhaus Nürnberg GmbH & Co. KG
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2011 - 2019: Sales Manager Subscription Market: Schwäbischer Verlag Drexler, Gessler GmbH & Co. KG
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2006 - 2011: Head of Reader Market and Logistics: Zeitungsverlag Schwäbisch Hall GmbH
portfolio
I stand for a pragmatic approach. The foundation for this is the broad toolbox from the academic and practical worlds.
Advisor & Coach
Through sound advice and targeted coaching, individual solutions are developed that provide long-term support for your business ambitions. The focus is on getting you safely on the path that promises long-term success.
(Digital) Strategy & Sales
Through a comprehensive analysis and a (digital & sales) strategy tailored to your needs, your growth will be effectively driven. With a strong focus on customer orientation and agile implementation approaches, such as OKR, both short-term and long-term success in the digital environment is ensured.
training
The Prompt Engineering and Data training courses provide practical skills to use AI effectively and successfully implement data-driven strategies. Learn how to make the most of AI potential and optimize processes in a targeted manner. We equip you with practical examples and applicable knowledge to maximize the value of data in your company.
interim management
Support in Times of Change
In times of change, I am at your side as a reliable interim manager. With a calm eye for the essentials, I support your company in overcoming challenges and continuing processes safely.
Lead Management
What is your lead strategy?
How do you attract new customers?
What do their customer journeys look like?
But what exactly is a lead and in what form does it exist?
What is the objective of generating leads?
And how can intelligent lead management enrich inventory data with regard to GDPR and Section 7 of the German Act Against Unfair Competition (UWG)?
Hybrid approach: the existing or provided documents from the publisher are analyzed in the home office. Coordination with those responsible regarding the challenges and objectives of the workshop and its preparation. Moderation of the workshop with subsequent documentation and commentary on what has been achieved.
projects and customers
Haas Media Group, Mannheim
Conversion from print to e-paper: project concept and structure as well as operational management. Development of decision criteria (customer lifetime value), development of sales and communication concepts in an interdisciplinary team.
Westdeutsche Zeitung, Wuppertal
Conception and implementation of a strategy workshop for the reader market, as well as its operationalization for the following two years.
Ibbenbürener Volkszeitung, Ibbenbüren
Conception and implementation of a workshop as well as implementation support with the aim of preparing the reader market for future market challenges.
Funke Medien, Essen
Support and temporary project management for a strategic product-customer-price market research with corresponding derivations for four regions / newspaper brands.
Hänjes Group, Bremen
Support in the development of a digital strategy for the Hänjes Group by designing and conducting a corresponding workshop.
Haas Media Group, Mannheim
Lead management workshop to develop the lead strategy 2024, lead channels, KPIs and implementation mechanisms.
Die Rheinpfalz, Ludwigshafen
Sales workshop in the private customer sector with the aim of obtaining a sales strategy and a tactical approach for 2023.
Rheinische Post, Düsseldorf
Strategy creation and introduction of lead management for print and digital products.
Friederbarth, Hamburg
Keynote speech to a Germany-wide sales team, followed by moderation of a 'World Café Workshop' to solve and implement sales challenges.