basic check-up

Overview of your status quo in lead management and the challenges.

A 1½-day workshop and discussions with participants will help you gain a deeper understanding of the content. Working together to develop the lead strategy and the tactical implementation mechanisms for the following quarters will enable you to use your resources in a very targeted manner. The order and workshop documentation rounds off the checkup process.

A) Preparation

• Environmental analysis (KPIs, online activities, evaluation of publishing documents).

• Preparation workshop.

B) Implementation of workshop 1 ½ days

Topics (excerpts):

• Current situation (target groups, lead channels, products and offers, KPIs).

• Interaction between IT and automation.

• Lead strategy (two years from now) and funnel management.

• Define tactical measures and implementation period.

C) Documentation