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Your Benefits
Comprehensive picture of the lead status quo with areas for action.
Lead strategy and implementation mechanisms are developed “broadly” and “deeply”, and scheduled with corresponding responsibilities.
Support and coaching for substantial knowledge transfer and to ensure goal achievement.
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All aspects of lead management are dealt with in detail.
For example, lead channels, funnel management or the development of additional target groups with a corresponding user journey are specifically developed and expanded upon. Key performance indicators are defined and future KPI targets are created. This applies to all products and offer variants. In two two-day workshops, the strategic aspects and their operationalization and implementation (user journeys, automation, etc.) are developed and documented in all facets. The subsequent coaching and support phase is intended to ensure knowledge transfer and goal achievement.
A) Preparation
Preparation and analysis of the status quo. Including KPIs, user journey, channel management, online activities, IT systems, strategy and tactics of the publisher.
Preparation of strategy workshop.
Preparation of funnel and journey workshop.
B) Conducting a two-day workshop on lead strategy, implementation tactics, and strategic KPIs.
C) Conducting a two-day workshop (funnel management,) user journeys, marketing automation, operational KPIs, etc.
D) Accompanying lead management during implementation: 6 person days by arrangement:
Coaching of those responsible.
Advice and support during implementation.
E) Documentation and recommendations for action.