Advanced
check-up
Your Benefits
In-depth overview of the status quo with areas of action.
The burden on the publisher and employees is manageable.
Lead strategy and structured action plan.
Support and coaching help to tackle lead goals stringently.
content
Advanced Check Up
A deeper insight into your status quo in lead management.
Insight into the lead channels, funnel management, marketing automation and the challenges, among other things. In a two-day workshop and discussions with the participants, the lead components are explored in greater detail. The joint development of the lead strategy, the tactical implementation mechanisms and the key performance indicators for the following quarters enables you to use your resources in a very targeted manner and achieve your goals. The subsequent two-day support and coaching are a guarantee of success that the planned goals will be achieved.
A) Preparation
Analysis of the status quo: KPIs, user journey, channel management, online activities, IT systems, publisher's strategy and tactics.
Preparation workshop.
B) Implementation of workshop 2 days
Topics:
Current situation (target groups, lead channels, products and offers, KPIs).
Interaction between IT and automation.
Lead strategy (two years from now) and funnel management.
Define tactical measures and implementation period.
Map user journeys, define derivations.
C) Accompanying the lead management for two days by arrangement:
Coaching of those responsible.
Advice and support during implementation.
D) Documentation